Personal Insurance Rewards

Here at Positive Lifestyle Rewards Ltd, we truly believe in the power of a healthy and active lifestyle. We want to protect our customers and inspire them to lead healthy lives, which is why we only sell Vitality’s award winning 5-star Defaqto, Life and Health insurance products. We help our members to gradually adopt healthier new habits that slot nicely into their lives (and stay there).


The Vitality Wellness programme drives better health by offering our members the opportunity to understand their health, tangible incentives to engage in healthy lifestyle behaviours, and rewards for doing so.


Vitality are the only insurer that offers an extensive list of rewards for being active.


Vitality are also the only insurer that will cover you for up to 178 illnesses, as well as pay out on lots of low grade serious illnesses. Our Private Medical Insurance is not only unique, it’s market leading, has the most comprehensive cover, the guarantee of no shortfalls, and innovative treatment pathways such as Vitality GP and Consultant Select.


Finding suitable Insurance protection can be a mind field and a daunting task, so Positive Lifestyle Rewards are here to help you to understand our unique cover and to answer any questions you may have. We provide professional, trusted advice, so that you can make an informed decision with no obligation.

What does your life and health insurance company give back to you?



We can help you to get rewarded for leading a healthy lifestyle


 See how you can protect yourself and get rewarded with the below and many more health incentives and cash back


FREE custom built quote to suit your lifestyle


BENEFITS of lower premiums / more added value



Discounts on activity trackers

Weekly cinema tickets for getting active


Reward yourself with a Starbucks every week


Cash back up to £125

per person every year


It is scientifically proven that incentives help you to achieve your goals. We do this this by offering discounts and rewards to encourage you to take part in everyday healthy activities. It’s about small steps that can lead to big changes.


As part of our health programme, we give you insurance cover with more added value. You get lots back in return for us looking after you and your family; we do this because we know that happy, healthy members need less help from us. This means we can pass on the savings to you.


We could offer you a more value added policy and give you something back every month.


It’s the way insurance should be!

The higher your Vitality status, the bigger the rewards you recieve

Be Rewarded


Earn 12 Vitality points  in a week - that's 12,500 steps in a day twice a week, for example - by getting active and you'll get a Starbucks drink and a cinema ticket at Cineworld or Vue

Earn Bigger Rewards


The more Vitality points you earn, the higher your Vitality status. Just doing your online health review and taking a Vitality Healthcheck could earn you up to 880 points - enough to get you to silver status straight away.

With our life and health insurance it pays to be healthy.

Vitality’s comprehensive policy also offers branded discounts and incentives to help and encourage you to be healthy, and even earn rewards and cashback to reduce your premiums. We give you access to some great discounts including:

Contact us for more information about these rewards and how we can help you

Active Rewards



50% off selected activity tracking devices


Cinema tickets at Vue & Cineworld


Weekly handcrafted drink from Starbucks


50% off a pair of trainers at Runners Need


Up to 50% Cash Back on a bike with Evans Cycles


Park Run – earn Vitality points when you run or attend as a volunteer


50% off Health Screening

Eat Well


Up to 25% off Healthy Food with Ocado


WW monthly pass for 6 months for just £30

Stop Smoking


FREE Alan Carr’s Easy Way To Stop Smoking programme (worth £275)

Well-being & Relaxation


75% off Champneys Country Spa breaks – relax and pamper in style!


35% off various beauty treatments at a Champneys Spa


25% off Champneys Spa products at their Spa resort sites



Up to 40% off return economy flights in the UK or Europe with British Airways. Incl. taxes & charges


Up to 25% Discount on luxury and boutique hotels with Mr & Mrs Smith

All members can receive a Vitality magazine and monthly eNewsletter packed with member stories, hints & tips and recipe ideas, plus contributions from Vitality ambassadors - Jessica Ennis-Hill, Jonny Wilkinson and Joe Root. You can also enter competitions to win tickets to numerous sporting events that Vitality are involved with, including football, rugby, cricket and netball.

Minimum premiums and further terms and conditions apply to all rewards

We can also help with Stress, Anxiety, Depression, CBT (Cognitive Behavioural Therapy) - A unique online community support programme that is ran through our Vitality Insurance Core Cover Plan.


Shopping Trip

 90 min

5 points

10000 steps

Here are some easy everyday ways in which you can earn rewards

Spin Class

Walk the dog

 40 min

3 points

7000 steps

Spin class

 30 min

10 points

70% Max Heart rate



 30 min

10 points

40% Max Heart rate

So now you know how we encourage you to lead a healthier life, we want to show you how easy it is to get started

'4 Easy steps to taking out a Vitality policy'

Step 1

Step 2

Fill out your details below

Let us contact you to discuss what’s important to you

Submitting Form...

The server encountered an error.

Form received.

Life cover, Serious Illness Cover, Income Protection,

Private Medical Insurance, Business Insurance


Step 3

Step 4

Understand your health

Get rewarded

Free health check and discounts on more comprehensive health checks from leading providers.

Vitality is insurance that rewards you for being healthy,

that’s why it gives you money off things that are good for you.

What our customers say...

Refer a Friend

Receive a £50 gift card as a thank you from us when your friend joins Vitality Life or Health.


We need permission to contact your friend, so tell them to get in touch and use the referral code: RAF123


Contact us for more information


Contact Us

Like and Follow us on Social Media

Privacy Policy

Vitality Terms and Conditions

Positive Lifestyle Rewards Ltd is an appointed representative of HL Partnership Limited which is authorised and regulated by the Financial Conduct Authority. Registered in England & Wales, Registration Number: 9677713, Registered Address: Amelia House, Crescent Road, Worthing, West Sussex, BN11 1QR. Positive lifestyle Rewards Ltd is an Exclusive Associate of Vitality Life and Health and do not form part of the same group as Vitality Life and Health. The information contained in this website is subject to UK regulatory regime and is therefore intended for consumers based in the UK.