Be Rewarded for Living a Healthier Lifestyle

Health, Fitness & Well-Being Products, Services, Advice and Guidance

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Here at Positive Lifestyle Rewards Ltd, we truly believe in the power of a healthy and active lifestyle. We want to protect our customers and inspire them to lead healthy lives, which is why we only sell Vitality’s award winning 5-star Defaqto, Life and Health insurance products. We help our members to gradually adopt healthier new habits that slot nicely into their lives (and stay there).


The Vitality Wellness programme drives better health by offering our members the opportunity to understand their health, tangible incentives to engage in healthy lifestyle behaviours, and rewards for doing so.


Vitality are the only insurer that offers an extensive list of rewards for being active.


Vitality are also the only insurer that will cover you for up to 174 illnesses, as well as pay out on lots of low grade serious illnesses. Our Private Medical Insurance is not only unique, it’s market leading, has the most comprehensive cover, the guarantee of no shortfalls, and innovative treatment pathways such as Vitality GP and Consultant Select.


Finding suitable Insurance protection can be a mind field and a daunting task, so Positive Lifestyle Rewards are here to help you to understand our unique cover and to answer any questions you may have. We provide professional, trusted advice, so that you can make an informed decision with no obligation.

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Positive Lifestyle Rewards Ltd is an appointed representative of HL Partnership Limited which is authorised and regulated by the Financial Conduct Authority. Registered in England & Wales, Registration Number: 9677713, Registered Address: Amelia House, Crescent Road, Worthing, West Sussex, BN11 1QR. Positive lifestyle Rewards Ltd is an Exclusive Associate of Vitality Life and Health and do not form part of the same group as Vitality Life and Health. The information contained in this website is subject to UK regulatory regime and is therefore intended for consumers based in the UK.